Performance Marketing Trends in 2025: Key Insights for Vietnamese Businesses

SummaryIn 2024, performance marketing in Vietnam is undergoing major shifts due to AI advancements, privacy regulations, and the rise of alternative ad platforms. Businesses must adapt by leveraging AI-powered advertising, focusing on first-party data, exploring new marketing channels like TikTok and Zalo, and embracing automation. This article highlights the key trends shaping performance marketing and provides actionable strategies for businesses to stay ahead in the competitive landscape.

Top performance marketing trends in 2025, including AI, first-party data, and automation.

Introduction

Performance marketing is evolving rapidly, and businesses in Vietnam need to stay ahead of the trends to maximize their ROI. In 2025, new technologies, privacy regulations, and shifting consumer behaviors are reshaping the digital marketing landscape. This article explores the key performance marketing trends in Vietnam and how businesses can adapt for success.

Key Trends for 2024

1. The Rise of AI-Powered Advertising

AI-powered advertising optimizing ad placements and audience targeting in 2025.

Artificial Intelligence (AI) is revolutionizing performance marketing by improving audience targeting, optimizing ad placements, and enhancing personalization. AI-driven platforms such as Google Performance Max and Meta Advantage+ enable businesses to automate and optimize campaigns with real-time data insights.

How to Adapt:

• Leverage AI tools to automate ad bidding and improve conversion rates.
• Use AI-driven analytics for predictive modeling and audience segmentation.
• Experiment with AI-generated ad creatives to enhance engagement.

2. Privacy-First Advertising & First-Party Data

Businesses leveraging first-party data strategies in a privacy-first advertising world.

With increasing privacy concerns and tighter data regulations, businesses must focus on first-party data collection. Third-party cookies are being phased out, making it essential for marketers to rely on owned data sources.

How to Adapt:

• Implement first-party data strategies through CRM and customer loyalty programs.
• Utilize Google Consent Mode and server-side tracking to comply with regulations.
• Build trust with transparent data collection policies.

3. Growth of Alternative Advertising Platforms

The rise of alternative ad platforms like TikTok, Zalo, and Cốc Cốc in Vietnam.

While Facebook and Google remain dominant, alternative platforms like TikTok Ads, Zalo Ads, and Cốc Cốc Ads are gaining traction in Vietnam. These platforms offer unique opportunities to reach different audience segments.

How to Adapt:

• Diversify ad spend across multiple platforms.
• Test and optimize campaigns on TikTok, Zalo, and Cốc Cốc to find the best-performing channels.
• Use platform-specific creatives to maximize engagement.

4. Performance Marketing for E-Commerce Expansion

Performance marketing strategies for e-commerce growth, including shoppable ads and influencer marketing.

Vietnam’s e-commerce market continues to grow, driving increased demand for performance-based advertising. Businesses must leverage shoppable ads, influencer marketing, and conversion-focused strategies to capitalize on this trend.

How to Adapt:

• Utilize shoppable ads on platforms like Facebook, Instagram, and TikTok.
• Partner with micro-influencers to drive product awareness and credibility.
• Optimize product feeds for dynamic retargeting campaigns.

5. Automation and Smart Bidding Strategies

Automation and smart bidding strategies for optimizing ad performance in 2025.

Automation in ad buying and smart bidding strategies powered by machine learning are making campaigns more efficient. Marketers who embrace automation will gain a competitive edge.

How to Adapt:

• Implement automated bidding strategies like Target ROAS and Maximize Conversions.
• Use dynamic creative optimization (DCO) to serve the most relevant ads.
• Continuously test and refine automated rules for better ad performance.

How Businesses Can Adapt to These Trends

• Invest in AI-powered tools to streamline campaign management.
• Focus on first-party data to build a sustainable marketing strategy.
• Diversify ad spend beyond Google and Facebook.
• Embrace automation to optimize ad performance with minimal manual effort.
• Monitor industry changes and be agile in adapting to new trends.

Conclusion

Key performance marketing trends and strategies for businesses in 2025.

Performance marketing in Vietnam is undergoing significant transformation in 2025. Businesses that leverage AI, prioritize first-party data, and explore emerging ad platforms will gain a competitive advantage. Staying ahead of these trends is essential for maximizing ROI and sustaining long-term success.

For businesses looking to navigate these trends effectively, partnering with an experienced performance marketing agency can make all the difference. SleekMaker specializes in AI-driven marketing strategies, first-party data solutions, and cross-platform advertising to help businesses achieve sustainable growth. Contact us today to optimize your performance marketing efforts for 2025 and beyond!